Redesigning
Newspapers ?
With
arrival of dozens of news-aggregating Mobile Apps , hard copy news-papers are
in danger of getting " extinct "
What
will news-papers look like 5 years from now ?
Here
is my prediction :
#
All news will become digital
#
These may appear on your bed-room wall or on a foldable blank sheet of
plastic ( display device ) , whenever you choose to ignore your Mobile .
Of course , VR device makers would want you to wear a headset !
Now
comes the FUN part !
Currently
, most hard-copy news papers group their news on pages titled :
City
/ Nation / Global - International / Sports / Politics /
Entertainment etc
Tomorrow's
digital news will get aggregated under following genres :
Scam
/ Fraud / Fiction-like / Irony / Insult /
Arrogance / Hope / Reform / Red Herring / Shame / Bravo / Future / Ego /
Introspection / Ridicule / Bravado / Boasting / Insensitive / Scorn /
One-up-man ship / Holier-than-Thou / Absurd / Tongue-in-Cheek / Laugh / Deja Vu
...........etc
To
show you how such " re-categorization " can be so much more fun - and
interesting - , I have compiled a few recent headlines , as follows :
#
RED
HERRING
Pak to charge Lakhvi
#
BOAST
*
Shah : BJP will dominate
*
Diggy says : Congress binds India
*
Gadkari : Our Ministry will contribute 2-3% to GDP growth
#
LAUGH
*
Mumbai Top Cop to probe Dawood's calls to Maha Minister
*
Onus of fallen bldgs on Assistant Chiefs : TMC
*
No failure is permanent : Sonia to Cong
*
" Industry " coined from Indus , says VHP man
#
HOPE
*
ED set to seize Mallya's assets
*
Bank Panel readies plan to resolve bad loan woes
*
Women's entry in Haji Ali gets Ajmer Sharif's support
*
Govt formulating scheme to provide compulsory power to all : says Goyal
#
FRAUD
/ SCAM
*
City mono rail running Rs 20 lakh loss per day
*
Govt took back 900 acres of grabbed land
*
More than half of the newly elected MLAs are crore-patis
*
Varsity staff arrested for selling answer sheets
*
PWD redoes newly built stretch on EEH
*
Not many paying toll : IRB to NHAI
*
Despite 1521 complaints, BMC issues notices to only 81 sites
#
TONGUE
- IN - CHEEK
*
Son-rise interrupted, it's a bad heir day in politics
#
BRAVO
*
Sherpa climbs Everest for record 7th time
*
Kandivli woman chases , nabs molester
#
NON
ISSUE
*
Push for vigil on dance bars
*
Septuagenarian couple having child , triggers debate
*
Kangana is 31 ( not 29 )
*
Rishi Kapoor : I am not against the Congress at all
#
JOKE
*
Expect less flooding this year , says BMC
*
Irla Nullah de-silting is perfect , says Civic officials
*
Telgi case convict seeks court nod to travel to Canada for son's
convocation
*
Pak prosecution seeks autopsy reports for all 26/11 victims
*
Mumbai is rain ready , claims BMC
*
Civic body to launch new pothole tracking App on June 1
*
Black Money window not to accept " corrupt " money
*
Tharoor , Digvijay Singh ask Congress to attempt revival
*
Don't go slow on bad loan clean up : RBI
*
Consumers do learn from Ads
*
BMC attempts to stop sewage entry into Powai lake
*
Spot illegal sand mining in your area? Send email to Environment Ministry
#
SHAME
*
Congolese killed in Delhi after brawl for auto
*
Live wire put up by Govt contractor , kills man
*
Iran women cut hair short to dodge moral cops
*
Conviction rate of ACB-Mumbai , dips to ZERO with acquittals in all 29
bribery cases
#
FUTURE
*
A wristband gives shock if you overspend
*
Google's sticky cars to pick up pedestrians they crash into
Now
, why do newspaper EDITORS want to wait for going digital ?
May
be , following extract from Marshall McLuhan's book ( The Medium is the "
Massage " - a typo for " Message " ) , will help them make up
their minds :
" The Medium is the Massage demonstrates how modern media are
extensions of human senses; they ground us in physicality, but expand our ability to
perceive our world to an extent that would be impossible without the media ."
I
am sure , as soon as just ONE newspaper experiments with this REVOLUTIONARY
FORMAT , others will try to catch-up !
This
format is designed to appeal to the sentiments and emotions of the readers ,
what Marketing Guru , Jack Trout describes as :
"
Positioning is the place a product occupies in consumers' minds
relative to competing products ".
-------------------------------------------------------------------------------------
24
May 2016
www.hemenparekh.in /
blogs
hemen
parekh
Marol
, Mumbai , India
(
M ) +91 - 98,67,55,08,08
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