Shivanand
I will try to explain this as follows – although , you will need
to talk to Shuklendu as far as technical details are concerned
Following 3 pages are involved :
Ø Recipient
Response
Ø Unsolicited
Mail Capture ( to be renamed “ Mail Holder “ , as suggested by Shuklendu )
Ø My
Campaign Feedback
Below find the revised write-up of page “ Recipient Response “ ( only simple text /
no database connection / no software ) .
This spells out the logic / sequence of events , underlying the
Feedback concept :
Recipient Response
Dear Marketer :
Every day , you are yourself , a recipient of may be 200
advertisement messages , appearing in Newspapers / TV /
Hoardings etc
How many do you respond to – even if you wish to ?
None !
Why ?
Because , it is just too much trouble ( even if you have time ! ),
to figure out , “ how to reply ? “
No phone number ! No email ID ! No
address !
So , we made it very easy for those receiving YOUR marketing
message , to be able to reply !
This is how :
Ø When
you blast your message , recipients will receive an email which reads ,
“
There is a message in your Mail
Holder box “
Ø When
that person clicks on this link , he will see a private / personal “ Mail Holder “ ( Email Box
) on our server
( We have created one for every recipient ) See “ Mail Holder “ page
Ø In
this private / personal “ Mail
Holder “ Box , all the marketing messages ( including your message ) ,
are listed . Recipient can view the message by clicking
on the “ Message Name “ link in the tabulation
Ø After
reading your message , if the recipient feels like contacting you , he simply
selects “ Contact Me “ radio button and clicks REPLY
Ø This
click , immediately increases the counter ( against the Marketing Message
viewed / selected ) , in the “ Feedback Received “ column , on page ,
“ My Campaign
Feedback “
Ø Now
all you need to do , is to click on that “ Feedback Received “
counter , and view the details [ Name / Email ID / Phone No ( ? ) ] of
all the recipients who are interested to know more about your product / service
!
Ø Just
follow-up before the customer changes his mind !
This
closed-loop feedback is your ultimate “ Marketing Utopia “ !
n
Hemen Parekh
As far as the other two pages ( Mail Holder / My Campaign Feedback
) are concerned , the tabulations remain the same ( except that , I have added
Phone No of recipient in My Campaign Feedback Page )
I might want to marginally change the TEXT in these two pages ,
after I see the final layout , but this may take a few minutes !
If there are any non-technical questions , feel free to phone me
In the meantime , I await your PROJECT PLAN ( WHO will do WHAT
and WHEN )
hcp
From: Shuklendu Baji -
Sentient Systems [mailto:shuklendu.baji@sentientsystems.net]
Sent: Thursday, August 22, 2013 5:32 PM
To: Shivanand.Satose@larsentoubro.com
Cc: Hemen Parekh
Subject: Message Blaster
Hello Shivanand,
Yesterday i was unable to explain to you the concept
behind ‘Unsolicited Mail Capture’ and ‘Response’ pages. Today i discuss these
with HCP Sir and he has explained the concept to me.
I was trying to write this explanation and send it to
me, but it is bit involved. It will be better if we discuss this either in
person or on phone. Please call me either tomorrow 2nd half or on
Saturday, whenever you are free and i will explain it to you.
This will not affect the pages till ‘Mailing List –
Message Pairing’. But, please call me before you start coding for actual
blasting (sending mail) of messages.
Regards
Shuklendu Baji
