Lessons
from History ?
Courtesan
of King Canute tried to flatter him by saying :
" Sire
! Tide will stop rolling in , if only you order it to do so "
King Canute
was a wise man and knew that laws of Nature cannot be countered , even by a
King
To drive
home this point , he sat on a chair on the sea-shore and ordered the tide to
stop
Sure enough
, tide chose to ignore his wishes and wet his feet ! Courtesan hid their
faces !
Some people
in India are refusing to learn their lesson from what is happening all around
the World as far as E - Commerce is concerned
They are
asking the King ( fill in the name ! ) , to stop E Commerce in:
*
Multi-Brand Retail
*
Local Kirana shops
*
Medicines ( E Pharmacies )
*
Transport ( Uber / Ola / Car Pooling / Aggregation )
*
Buyer / Seller online platforms for a multitude of services
*
Anything where current vested interests feel threatened
Not
realizing that the following powerful forces ( working for E Commerce ) , are
un-stoppable :
*
13 million Retailers of the country ( includes Kirana shops ) want to sell
" More and Farther "
They want to be able to sell beyond 1 Km of their physical location ( their
current limitation )
Only way they can compete with their " Neighboring Store ", is
to sell " On line "
Since most cannot afford to set up their own web sites , they will join Amazon
/ Snapdeal / Flipkart etc
*
Already some 100 companies have launched Mobile Wallets . Before long ,
every bank / ISP / MSP / NBFC / Trade Association / Hotel Chain / FMCG
manufacturers etc , will launch its own Wallets
*
Soon traffic in cities will become so bad that it will render " Outdoor
Shopping " impossible . People will prefer to shop everything on-line
*
Internet broadband will reach every nook and corner of India , making E Com web
sites accessible to millions of rural people
* By
2020 , every Indian will have a Smart Phone connected to internet 24*7
* And
by 2020 , at least some refrigerators will start replenishing on their own, by
placing orders on most competitive online E Com web sites ! Internet of
Things !
*
Around the same time , Google / Amazon / eBay etc will start their own "
Drone
based " deliveries in 2 hours !
* Not
to be outdone , many online E Com platforms ( web sites ) will come forward
and install in your kitchen , a 3D printer , through which , they will deliver
any
product that your refrigerator wants replenished !
*
Holograms will enable you to try out in the comfort of your homes , any item of
personal wear ! So , why trudge to a physical store ?
Hiding your
head in the sand is no way to avoid the incoming storm !
Writing is
on the Wall ! Those who refuse to swim with the current are bound
to sink !
I am no
Nostradamus but you may still want to look up my forecasts on,
www.hemenparekh.in / Blogs
------------------------------------------------------------------------------------------
hemen
parekh
08
Jan 2016
hemen
parekh
Marol
, Mumbai , India
(
M ) +91 - 98,67,55,08,08
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