CREATING BRAND AWARENESS

Dear Amitabh ,

#  Investment News Items on B2B

    Last evening , this crossed 2200

#  Publicity for Make in India

    Following are avenues worth considering :

    * PACKAGED  COMMODITIES

          All packaged commodities are required to carry a " Declaration " on the package

         This declaration consists of Product Name / Quantity / MRP / Expiry Date / Address of

         Manufacturer / Packer ( City - State )

 

         From 01 Jan 2016 , providing E mail Id of Customer Service Dept / Person , will also become

         mandatory ( all under Packaged Commodity Act )

         May be Govt can consider inclusion of " Make in India " Lion logo , inside which , must be embedded,

         words , MADE IN INDIA

         Considering that billions of packages get sold every year , this would give fantastic - and FREE -

         publicity

        *   Number Plates of Vehicles

             Imagine the impact ( creation of awareness of the BRAND ) , if all Vehicle Number Plates were to

             carry the " Make in India " LION logo !

             Millions of vehicles , plying on India's roads , are seen every day ,  BILLIONS of times  !

             Can be started with all Government Vehicles , before extending to private vehicles

        *  Slogans on the rear of Buses / Trucks

            Next time you are travelling in your car , try to find on the rear of a Bus / Truck ahead of you ,

            following painted words :  HORN OK   or    SIDE PLEASE  or   DO NOT OVERTAKE

           Quite often , these words are surrounded by images of GODS-GODDESES / PEACOCK / LION etc

           This " Road Art " is not commissioned by the vehicle owners  !

           It is largely , the inspired creativity of the painter/artist

           Imagine if we could get some of them to start painting " Make in India " LION logo

           It would catch-on like wild fire !

With regards ,

hemen  /  0 - 98,67,55,08,08