A NEW DAWN ?

A   NEW   DAWN  ?

On 05 Sept 2015 , I had an opportunity to listen to Shri Amitabh Kant ( Secretary - DIPP ) at Jaihind College , Mumbai

Topic was :

How can ordinary citizens contribute for the success of Make In India ?

Here are a few revolutionary IDEAS that he laid out , in respect of ,

" Ease of Doing Business " in India :

*   All interactions with Industry Ministry to become online / digitized

*   No industrialist / businessmen need to visit Udyog Bhavan , ever

*   A single window application / clearance of online Investment proposals

*   Industry Ministry will internally co-ordinate with all other Ministries

*   Investment projects will be monitored thru Project Management Software

*   Project Status Reports will be visible to public on a dedicated web site

*   No need for any permission / approvals for Start-Ups

*   No physical interaction of tax-payers with Income Tax officers

But , as far as contribution of ordinary citizens is concerned , he had only one advice :

"  Branding must not be confused with  glossy / virtual /  animated 

   advertising / publicity on TV or on Social Media

   Branding is the REAL user experience on the ground of a product / service

   Eg :

   Not throwing garbage on the streets , is also branding of Make in India

   Citizens must not look up to the Government for directions on everything

   There is urgent need to put an end to the dependency on  " Sarkar Maa-

   Baap " culture

   Let each citizen think up of his own unique contribution to Make in India "

   I was reminded of a song from an old Hindi film ( free translation ) :

  "  The darker and depressing the long night ,

     the brighter and colorful will be the dawn "

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hemen  parekh

07  Sept  2015