Saturday, 28 March 2015

HOW TO FOLLOW-UP WITH SUBSCRIBERS


Nitin


As a result of my promo email , we are averaging 8 / 9 NGO registrations on B2B , for past 10 days ( some 60 / 80 visits , daily )


But as explained in my earlier email , the understanding level of these NGOs is so poor that they do not follow the detailed INSTRUCTIONS ( Step # 1 ..to...Step # 9 ) , outlined so explicitly in my email


>     Many have not even understood that they need to register online . They are emailing all details about their NGO , to me , requesting me to help !

I end up re-writing . In my today's mail , I will insert one line re this " Ineffective Effort "



>     Then , many have registered , but just not bothered to Compose their message . I need to write to them and encourage them to Compose



>      Some have composed but just not bothered to Blast !

        I have come across many NGOs who think that B2B is all about " Getting Listed " ( what registering means to them ! )

        This is ALL that they need to do on many other web sites

        They think Corporate Executives visiting B2B , will search / discover them and then send them donations  !

       I need to write to them also , to become pro-active and start the blast !



>    Some did carry out a blast - but only to a few companies ( not utilizing their FREE quota fully  )

      I need to write to them also , and encourage them to fully utilize their quota




Such follow-up leaves me with very little time for sending out promo emails to NEW POTENTIAL SUBSCRIBERS


So ,


I need a TOOL , to help me do such follow up efficiently ( less effort and less time )


This could be in the form of a TABULATION in our ADMIN page , called SUBSCRIBER  FOLLOW-UP

Consider following " Columns " :


>   Serial Number

>   Date of Registration  ( Arranged in reverse chronology )

>   Subscriber Contact Details
 
      *    Company / Org Name
      *    Type
      *    City / Country
      *    Executive Name
      *    Phone No
      *    Email Id ( clickable )

>   Activity Details

      *  Whether Message Composed ( Clickable Message Number to display Message )
      *  Message Status  ( Approved / Rejected )
      *  Blast Status ( Not Blasted / Blasted )
      *  If blasted , then to " No of companies to which blasted / last date of blasting "



>   Reminder Details ( Dates of past emails )



Clicking on Subscriber's Email Id , will ,


>    Open up Outlook

>    Fill up all the above mentioned details

>    Allow me to write below the details , a few lines to inquire / motivate



If the volume goes up very much , then I can even " standardize " on a few MESSAGES , which , I should be able to simply " Insert " at the bottom , by selecting ( ticking )


Please take up development of such a TOOL , after completing your current Schedule


hcp

 



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