E MAIL RESEARCH

Dear Team

Yesterday , Shoptimize blasted its message , for which , Netcore gives following statistics :

*      Requests............904

*      Processed.......... 897  ( 99.23 % )

*      Sent................. 895  ( 99.78 % )

*      Delivered.......... 343  (  38.3 %  )

*      Bounced........... 552   (  61.7 %  )

*      Open............... 18      ( 5.25  %  )

We have recognized this ( bouncing ) as a MAJOR weakness of our Email database

But so far , we have not found any satisfactory - and FAST - method of validating our 2.28 lakh email IDs

So , this morning , I experimented a little to see if we can find some such QUICK method

From Netcore Logs ( for 31 Jan 2015 ) , I selected :

>  " Sent " emails................         5 no

>  " Hard Bounced " emails............5 no

>  "  Soft Bounced " emails............ 7 nos

To all of these 17 , I sent an email ( Zero Cost Marketing ) thru Outlook ( cc to you )

8  of these were " rejected by Server "

>  4 out of 7 of " HARD BOUNCE " type

>  1 out of 5 of " SENT " type

>  3 out of 5 of  " SOFT BOUNCE " type

I did one more thing

One by one , I entered these email ids , in Google and searched

In  14  instances , that ( typed ) email ID , turned up in the VERY FIRST link of the search results ! - in BOLD too !

Does that mean that :

>    Email IDs which Netcore showed as  " Soft Bounce / Hard Bounce "  are actually  VALID  ?

>    Reason for that " Bouncing " has some other reason ? ( other than the VALIDITY of those email IDs ? )

I request Shuklendu , to talk to Tanishq ( Netcore ) and understand why this ( bouncing ) happens

This experiment also opens up a QUICK method of checking / verifying , the VALIDITY of our 2.28 lakh email Ids , as follows :

We develop a software which picks up from our 2.28 lakh database , one email id , at a time , and inserts into Google Search bar

Then it searches in the very first link ( of the results ) whether that email Id is present

If found " YES " ... >>  put into  VALID  folder

If  found " NO ".... >>  put into INVALID folder

Take those in INVALID folder , and replace term before  ....@ with " contact "

Then re-insert this MODIFIED email ids ( one at a time ) into Google search bar and compare ONCE AGAIN

Again separate into VALID / INVALID folders

Repeat the process by changing the prefixes ( ......)@..... , to ,

>  sales

>  marketing

>  info........etc

May be such a tool could be made to VALIDATE each incoming Email Id ( from Jobs RSS feeds )

I would appreciate your feedback on this proposal

hcp