FW: Creating OPT-IN database for B2B

Tanishq ,

An explanation is in order

Originally , I had thought of 2 separate pages for  * Broadcast   and for   * Promotion

Then I thought , it was better to combine both these features into a single page , as you see in attachment

I called this combined page , " Hoarding of the World "

Idea was :

* PAID subscribers who do not wish to spend money in pro-actively blasting their messages , can simply upload these on " Hoarding

  of the World " page ( where the messages sit pretty , awaiting to be discovered by some interested subscribers )

* Even " casual visitors " can SEARCH / SEE the messages but cannot click " I am interested " button

* Of course , nothing to stop any casual visitor to take down the " Advertiser Contact Details "(appearing within the body of the Advt)

   and approach directly ( I am encouraging all Subscribers to include full contact details in message text )

* Subscribers ( PAID - and now FREE LISTERS ) , too can Search / See any uploaded messages . They can also click on " I am

   interested " button , if they are logged in . Earlier , I had thought of charging the PAID subscribers ( Rs 0.2 , our standard tariff )

   for clicking " I am interested " button but now that we plan to add one more category of Subscribers , called FREE LISTERS , we

   must forget about charging and make it free for all

*  I have also thought of a separate page , where Subscribers ( PAID as well as FREE LISTERS ) and casual visitors , can search the

    entire database of ALL the COMPOSED MESSAGES ( Live or Deleted ; Blasted or Passive ), which can be searched using various

    " Search Parameters " and found and viewed and responded to . But this is a low priority item

hcp

From: Kailas Patil [mailto:kailas@3pconsultants.co.in]
Sent: Thursday, July 31, 2014 5:32 PM
To: Hemen Parekh; Tanishq Juneja
Cc: Shuklendu Baji; Nitin Ruge
Subject: RE: Creating OPT-IN database for B2B

Dear Tanishq,

Please find the attachments

Regards,

Kailas Patil

+91 9920066989

From: Hemen Parekh [mailto:hcp@recruitguru.com]
Sent: 31 July 2014 AM 11:20
To: Tanishq Juneja
Cc: shuklendu.baji@sentientsystems.in; nitin.ruge@sentientsystems.in; Kailas Patil
Subject: RE: Creating OPT-IN database for B2B

Tanishq,

From my yesterday's email ( " Free Listing " page write-up ) , you must have noticed that I have conceived of two separate Registration pages , viz:

> for FREE LISTING        ( Bare Min Form )

> for Regular Registration ( Full Form )

Very broadly speaking , the benefits being offered to subscribers of these 2 levels are as follows :

-------------------------------------------------------------------------------------------------------------------------------------

What can I get from this site ?...... FREE LISTING.............. FREE FULL Registration.............PAID Subscription

---------------------------------------------------------------------------------------------------------------------------------------

* Will I receive messages blasted

  by PAID subscribers ?..................... Yes................................... Yes....................................Yes

* Can I respond to messages ,

  > Received as Emails..................... Yes..................................... Yes .................................... Yes

  > Shown on page,

    " Hoarding of the World " ? ........... Yes........................................Yes...................................Yes

  > Shown on page,

    " Message Search " ?...................... Yes.......................................Yes .................................... Yes

*  Can I compose Message ?.............   NO.......................... Only ONE message......................... Any Number

*  Can I blast a Message  ?...............   NO ......................... Only to 1000 Cos(Joining Bonus )....  Any Number

*  Can I use Re-Charge A/c page ?...... NO...........................    Yes .......................................    Of Course

*  Will I get Re-Charge Bonus ?...........NO.............................   Yes........................................   Of Course

*  Can I see My Campaign Feedback ?... NO...........................   NO............................................Of Course

*  Can I see " Campaign Analytics " ?

   ( based on Netcore Dashboard ).......  NO............................  NO............................................Of Course

   ( yet to be developed )

------------------------------------------------------------------------------------------------------------------------------------------

By a copy of this email , I am asking my colleague Kailas , to email to you , U/I and Page Write-ups for pages ,

>  Hoarding of the World

>  Message Search

Both of these are yet to be developed by Shuklendu's team

Does this tabulation adequately describe , the BENEFITS that the FREE LISTING offers ?

If you agree , then this ( Tabulation ) can itself be made into a separate page on B2B , called :

" WHAT IS IN IT FOR ME ? "

regards,

hemen 

From: Hemen Parekh [mailto:hcp@recruitguru.com]
Sent: Wednesday, July 30, 2014 4:37 PM
To: 'Tanishq Juneja'
Cc: 'shuklendu.baji@sentientsystems.in'; 'nitin.ruge@sentientsystems.in'; 'cynthia.rodriges@netcore.in'
Subject: RE: Creating OPT-IN database for B2B

Tanishq,

I see your point

Let me apply my mind further

May be tomorrow , I may be able to come up with some clarity / USP

hemen

From: Tanishq Juneja [mailto:tanishq.juneja@netcore.co.in]
Sent: Wednesday, July 30, 2014 1:09 PM
To: Hemen Parekh
Cc: shuklendu.baji@sentientsystems.in; nitin.ruge@sentientsystems.in; cynthia.rodriges@netcore.in
Subject: Re: Creating OPT-IN database for B2B

Dear Hemenji - It's been pleasure.

Here are my thoughts:

I would like to be part of your list if I see value in what you are going to send me which is not coming out from the 2 options given below. Can we think on the lines of what I will receive and will help me in my business. Also 1000 joining bonus (people might not understand how useful your credit s are unless they are explained about it)

-- 

tanishq

head consultant

On 29-07-2014 12:04, Hemen Parekh wrote:

Tanishq ,

At the outset  , I wish to thank you for the time you spent with us yesterday , explaining the finer points of E-Mail Marketing , in the context of B2B

I appreciate your suggestion to create a page on B2B , where Companies / Organizations can register , exclusively as RECIPIENTS of messages

Over the next few days , I will apply my mind as to precise structure of such a registration and will share with you , my detailed proposal when ready , for your comments / suggestions

You will recall that , during our discussions , I mentioned re our plan to introduce a JOINING BONUS of 1000 Free emails, as an incentive for visitors to sign-up ( Register )

Now , I propose that , on our SUBSCRIBER REGISTRATION page , we add the following additional WRITE-UP , just ABOVE the Registration Form :

YOUR  OPTIONS :

Dear Visitor,

Before starting to fill-up the Form below , please select one of the following Options

( * ) ….. Please treat me as a FREE SUBSCRIBER and add my details to your RECIPIENT DATABASE , to enable me to “ Receive “ messages from

            Your other PAID SUBSCRIBERS

( * )…… Please credit my Account with 1,000 FREE emails ( JOINING BONUS ) , to enable me to send out ONE marketing message , as a trial. I

            understand that I have NO OBLIGATION what-so-ever , to become a PAID subscriber later on , although I will receive messages

I feel , such an intervention , will serve at least some purpose , towards OPT In, and is , comparatively simpler to do

What do you think ?

Regards,

hemen