Misc

Shuklendu  /  Nitin,

*  At " Email Marketing " seminar , I met one Mr Stanley

  

   With over 17 years of experience in HR / Recruiting , he is quite knowledgeable - also advises Corporate on " Talent Acquisition " and Students / Fresh Graduates / Jobseekers , on " How to appear for Interview "

He liked what we have done in " CustomizeResume.com " and volunteered to popularize it amongst Jobseekers

Apparently , he seems to have kept his word

In the last one week I have noticed increased activity on CustomizeResume , with ,

> 6/7 new candidate registration

>  4/5 downloads of Resume Blaster app

>  4/5 downloads of My Jobs widget

However , in last one week , I tried to check the working of My Jobs , a few times but it is NOT working  !

Can you please check this to set it right  ?

*  " Hoarding of the World " page ( design sent yesterday )

    When someone arrives on this page , can we display the World Map ( Google ) inside the hoarding , as default  ?

*  " Compose Message " page

    Traditionally ,  book-publishers  sat as  " Gate-Keepers " , between Authors and the Readers

    As a very powerful " Middlemen " , they dictated their terms to both ( pricing - % age royalty - royalty period etc )

    Even after book-selling web sites came up 10 years back , this model was forced upon them , by book-publishers

    Until Amazon came into picture and gradually , changed the rules of the game , by :

   >  Selling books at huge discounts to printed prices

   >  Allowing many smaller book-publishers to offer their books on Amazon web site ( Amazon Market )

   Now Amazon is trying to " Eliminate " the middlemen ( the publishers ) , altogether  , by allowing / enabling the Authors to upload their books ( soft copies ) on its site and set selling prices ( I believe , both for hard copies - which Amazon will print , when someone orders it online - and those soft copies meant for Kindle e-book reader )

Amazon simply charges its " Commission / Service Fees "

Direct from Author to the Reader  !  Entire publishing industry is on the verge of elimination !

Some 40 years back , Markrting Guru , Theodor Levitt , famously wrote in his seminal essay , " Marketing Myopia " ,

" If you don't make yourself obsolete , then someone else will  "

Most likely, book publishers never read this article ! - although , after arrival of Amazon , Barnes and Noble , did try to copy Amazon - without much success since , by that time Amazon had got entrenched in public psyche , as THE ONLINE BOOK STORE

This middlemen scenario , continues today with the Advertising Industry

They are the Middlemen between the Manufacturers / Businesses and the Consuming Public

They are the " Gatekeepers " to Print Media / TV ads / Hoardings etc. You can reach these media , only thru Ad Agencies  ! Purohits !

Of late , Mobile Apps Networks and Social Networking web sites and Google / Yahoo etc are trying to eliminate these middlemen , by allowing / enabling the Businesses to compose their own Ads ( with Graphics / Images etc ) on their own and then upload on these sites

They have even gone one step further than the traditional Publicity / Advertising Agencies

They will charge the business , only is some viewer clicks on their ad  !

In B2B , we are also trying to " eliminate " these Gate-Keepers , by allowing / enabling the businesses to Compose their Ads themselves and then decide WHOM to push these to

What we lack on B2B , is :

>  The army of clever Copy-Writers and the Creative ( Graphics / Animation creators ), employed by the Ad Agencies ,  who bring LIFE  to an Ad

Such " Value Addition " is today , missing from our " Compose Message " page

If we succeed in adding such VALUE ( a " DIY - Do It Yourself " feature ) on this page , we too can eliminate the Ad Agencies !

B2B can then , become an example of " User Generated Content " , as far as Advertising is concerned  !

This , then must be our IMMEDIATE GOAL , if we want to overtake , JustDial / BizMax / YellowPages / Getit etc web sites

I do hope , in the weeks to come , you will come up with such INNOVATIONS on " Compose Message " page

Pl take a look at the attachment at the Netcore seminar on " Email Marketing "

And also at Netcore's web site to find out whether they already offer such INNOVATIVE services to clients who use their platform to push lakhs of emails

hcp