FW: RE-CHARGE BONUS

Shuklendu,

The tabulation in the mail below was for our understanding

As far as the Subscriber is concerned , he is not bothered by what the " Re-Charge Bonus Emails " would cost us ( by way of payment to Netcore )

It is , therefore , undesirable to show him the last column , viz; " Bonus Worth "

He is only concerned with the ADDITIONAL BONUS Emails that he would get for FREE , when he selects any given NUMBER in EMAIL PACKAGE SELECTION GUIDE matrix

In light of this , it may be better to add the following paragraphs :

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JOINING BONUS :

Every new subscriber registering on our site , gets a JOINING BONUS of 1,000 FREE emails  ! Immediately  !

These 1,000 free emails get credited to your BONUS ACCOUNT , as soon as you click on the Activation Link sent to you , after you register , to activate your Account

Feel free to use these FREE emails to compose any ONE marketing message and blast it to 1,000 Companies / Chambers of Commerce , of your choice

Then return to Re-Charge your account for further blasting

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RE-CHARGE BONUS  :

Every time you re-charge your account , you get RE-CHARGE BONUS , in the form of additional FREE emails, as shown below :

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PRIMARY Re-Charge Package....................................... FREE BONUS E-MAILS

( No of Emails selected )                                              ( Additional emails credited in your BONUS ACCOUNT )

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*  2,500 - 4,999............................................................... NIL

*  5,000 - 9,999................................................................NIL

*  10,000 - 19,999............................................................ 10 %

*  20,000 - 39,999............................................................  15 %

*  40,000 - 79,999.............................................................. 20 %

*  80,000 and above............................................................. 25 %

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Conditions :

*  Both types of BONUS ( Joining Bonus and Re-Charge Bonus ), will get credited to a separate BONUS ACCOUNT , for which there

    will be a separate BONUS COUNTER

*  The PRIMARY Re-Charge package selected will be credited into a separate account called PRIMARY ACCOUNT, with its own separate

    counter called PRIMARY COUNTER

*  Both of these counters will be displayed when you login , onto any page

*  As you blast your Messages , the PRIMARY Account will get debited FIRST

*  Once you have used up entire quantity in your PRIMARY Account , then further blasting will get debited to your BONUS Account

*  To this extent , the BONUS Account is much like a RESERVE FUEL tank ! When you start draining that Reserve Tank , it is time

    to Re-Charge !

*  All BONUS Emails earned by you , will automatically get EXTINGUISHED ( to the extent remaining unutilized ), at the end of ONE

    year from the date on which earned ! For the free BONUS emails , there is an EXPIRY DATE  !

*  There is NO EXPIRY date for emails in your PRIMARY Account .

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Feel free to phone if there are any questions

hcp

From: Hemen Parekh [mailto:hcp@recruitguru.com]
Sent: Friday, July 25, 2014 10:52 AM
To: 'shuklendu.baji@sentientsystems.net'
Cc: 'Nitin Ruge'; Kailas Patil
Subject: RE-CHARGE BONUS

Shuklendu,

This is continuation of our yesterday's debate

Yesterday , we talked of " JOINING  BONUS " of 100 emails ( or 1000 emails )

This initial FREE TRIAL offer is to get more companies to register and experiment , hoping that at least 20 % ( 1 in 5 ) , would , subsequently Re-Charge their accounts and become permanent users

We would get AUTHENTIC DATABASE of recipient companies

Then there is another angle to this JOINING BONUS :

Obviously , those who register to take advantage of out FREE TRIAL offer , would , most certainly compose some Marketing Message and blast it to some 1,000 recipient companies

As per Netcore Dashboard , the " OPEN " rate for Aqua Foundation was , approx 10 %

If this applies to those FREE TRIAL joinees , then we can expect that 100 ( out of those 1000 ) recipient companies will OPEN that message and become aware of B2B service !

This is much better than , we ourselves , sending out PROMO emails ! Coming from an actual USER / SUBSCRIBER of B2B , this would be far more convincing ! A third party opinion !

Next thing :

When some of these FREE TRIAL-walas , come back to " Re-Charge " their A/C , it would be in our interest to get them to make LARGE payment instead of a SMALL payment

We need to provide them with an incentive for doing so

That could be done by giving them RE-CHARGE BONUS , in the form of additional FREE emails, on a sliding scale

The following proposed Tabulation will make it clear :

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No of Emails...    Rs(Std).....    Re-Charge Bonus Emails............% Bonus...........Bonus Worth ( Rs )

                                             offered                                 ( no of emails )   ( We pay to Netcore )

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*  2500..........  500..............  NIL.......................................  NIL................  NIL

*  5000...........1000..............  NIL.........................................NIL..................NIL

*  10,000.......  2000............  1,000....................................   10 %...............65

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*  15,000......   3,000............. 1500......................................  10 %..............97.5

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*  20,000.......  4,000.............3,000.....................................   15 %..............195

*  40,000........ 8,000............  8,000.......................................20 %.............  520

*  80,000....... 16,000............ 20,000......................................25 %..............1,300

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Last column shows what we will be paying Netcore for those ADDITIONAL FREE BONUS emails

Of course , if " No of Email Selected " lies in between , then the BONUS % of the lower slab should apply

Eg :

If a user selects 15,000 emails ( = Rs 3,000 ) , then he gets 10 % bonus emails = 1500 email free

If you agree ( with whatever modification that you suggest ) to this proposal , then , for each Subscriber , we will need to maintain two separate Databases , to be called ;

>  STANDARD EMAIL ACCOUNT

>  BONUS EMAIL ACCOUNT ( irrespective of whether it is JOINING bonus or it is RE-CHARGE bonus )

Obviously , there will be corresponding separate COUNTERS as well

As a policy , our software will FIRST debit all email blasted to " STANDARD ACCOUNT " , and also keep decreasing the numbers in " STANDARD ACCOUNT COUNTER "

When that Counter reaches ZERO , s/w will start debiting the " BONUS EMAIL ACCOUNT ' and make corresponding reductions in " BONUS EMAIL COUNTER "

Of Course , we will need to show both of these counters on both the BLAST pages

Concept is similar to the " RESERVE TANK " for petrol that we used to have in some cars , some years back !

I remember , car coming to a sudden stop ( of course , with fuel tank needle on RED region ) , then getting down , opening the dicky and moving the lever to RESERVE TANK , to continue driving and looking out for next petro pump !

I await your comments

hcp