Constructing Graphical Marketing Messages

Shuklendu  /  Nitin,

Enabling our Subscribers to construct  Graphical Marketing Messages  , is not a " One Shot " affair

I look upon it as a " Work-in-Process " , which will have many revisions / iterations / versions , in the weeks and months to come

Hence , we must  NOT  attempt finality / perfection , to begin with

Our attempt should be to introduce do-able ,  features / improvements , in  small steps  and in quick succession- where each modification takes less than ONE DAY's development effort

With every such " improvement " , we will learn ( - if we set up a form for subscribers to give immediate feedback )

As the FIRST STEP , I suggest making following changes to our " Compose Message " page :

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*  Provide one Search-box , which reads :

    Show me Graphics / Images for ( type keyword which closely describe the product / service that you wish to market )

    <..................................................>  SUBMIT

When subscriber enters any keyword ( say " Fridge  /  Insurance  / TV / Software Development " etc  ), enter into Google ( Images ),

following Search String :

<  Ads for (   Keyword ) >

Then show those  IMAGES that Google finds , to subscribers , with a caption on TOP which reads :

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" You may want to use one of these GRAPHICS / IMAGES in your Marketing Message . If so , copy-paste into the " Compose Message " box "

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You may even consider showing images that appear from search string ,

" clip arts free download for ( TV ) "

I suppose all subscribers know how to download / copy-paste these Images into " Compose Message " box

Important thing to remember :

Over the years , Google has scraped / stored / indexed , billions of Advertisements , both plain text and graphical

Google spider has scraped these from ,

*  Corporate web sites

*  Ad Agencies Web sites

*  TV Channels web sites

*  Print Media web sites

*  Publishing web sites

*  Online / Mobile Ad Networks.........etc

Any advt published online , anywhere in last 5 years , is available for download from Google  !

Sure , most cannot be re-used as it is . But most can be modified easily  !

And showing these to Subscribers , gives ideas , as to what can be done

Freely downloadable clip art can be used straight away without worrying about COPY-RIGHT violations

ONE  MORE  THING  :

I do not quite remember " why " , but we are  NOT  allowing a casual visitor to actually use / compose a Marketing Message

Do you remember , why ?

If you do not have a strong reservation , I suggest , we allow ANY VISITOR to be able to compose message - including the facilitating feature which I described above

Only , we disable the " SAVE " button , unless he is logged-in as a Subscriber

We may even provide a " DOWNLOAD YOUR DRAFT " button ( including to , casual visitors ) clicking which , they can download their DRAFT , - to finish / finalize it OFF-LINE , then log in and UP-LOAD into the " Compose Message " box

I believe modifying our COMPOSE TOOL in this manner , will encourage many more visitors to , actually become regular Subscribers , later on

If there are any questions , feel free to phone

Alternately , I can even visit your office

hcp