Thursday, 23 May 2013

Airpush SDK


 Dear Amit

Our mobile Apps / My Jobs / Resume Blaster

This has reference to telecom that Nitin ( Sentient Systems ) had with you last week re this matter
I also discussed this with Shuklendu / Nitin when I visited their office yesterday
Based on this , the following is suggested :

Ø My Jobs

           As you are aware , this app was developed by HP Labs – Bangalore , based upon their proprietary Tasklet Technology
          It was partially dependent on their Cloud Server in USA
         A few weeks back , we were advised that , HP Labs-India operations are being wound up and the engineers being re-allocated to HP’s other divisions
         Also that they will not be able to support My Jobs for more than a few weeks
        In light of this development , we are left with no choice other than re-developing My Jobs entirely on our own – and without using Tasklet Technology
       We have thought of converting this sad news into an opportunity !
       By combining both the apps ( My Jobs and recently launched Resume Blaster ) into a single app – with some advanced user-friendly features
      We expect this combined app to be ready by Oct / Nov 2013

Ø Integrating with Airpush SDK

We appreciate your suggestion that we integrate our Apps ( current app “ Resume Blaster “ as also future combined App ) with Airpush SDK to earn higher revenue, which will accrue due to Airpush’s CPM model , as opposed to InMobi’s CTR model
We believe you have such SDK for integration , with the condition that you will share with us 50% of the revenue that you earn thru our apps
You will earn this revenue from apps-usage by users of Ubislate tablets
Whereas I have no issue with this arrangement suggested by you , I wish to bring to your notice the following facts :

·        In last 30 months , Datawind has shipped out 500,000 + Ubislate tablets , duly pre-loaded with My Jobs to the retail ( non-government ) market

·        Despite this , there is neither any awareness / nor any real usage of My Jobs by Datawind Customers

                  In this 30 months , all that RecruitGuru has earned in its InMobi Account is less than $ 2 / -

·        We also managed to convince Swipe Telecom and Teracom to pre-load My Jobs on all their products. Even this has not helped

·        We have sent out some 30 lakh promo emails to our database of 47 lakh jobseekers – to no avail

·        Now that My Jobs , in its current AVATAR will soon die , we have stopped promoting it and instead started promoting Resume Blaster

           Personally for me , last 2 years have been the most frustrating years of my entire career , spanning 54 years !
          May be we erred somewhere , but I am determined not to give up
          And considering all these facts ,  I have agreed to share with Sentient Systems , 25 % of whatever I earn in future from all the apps
That means , from the 50 % that Datawind will pass on to me , 12.5 % will go to Shuklendu , leaving only 37.5% for RecruitGuru
Then there could be similar revenue-sharing demands from other tablet / smart phone manufacturers !
Then the whole effort becomes unviable !

In light of the foregoing , I would request you to reconsider the aspect of revenue share from Resume Blaster ( immediately ) and from the Combined App by Oct
Entirely foregoing your 50% share will not even make a tiny dent in Datawind”s overall revenue , whereas , for me and Shuklendu , it will determine whether we continue with such development or not !

Awaiting your early – and favorable reply ,
With regards

Hemen Parekh


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