Shuklendu / Nitin
Field-wise
Analysis of Database of 47 Lakh Candidates sent
to Sentient Systems
My comments
below are keeping in mind that in www.B2CmessageBlaster.com (
web site planned to be developed by LTIT students ) , it is this database of 47 lakhs that we treat as
“ CONSUMERS “
We want the
registered Subscribers of B2C ,( potentially our 7 lakh Companies
/ Businesses in Resume Blast database) to be able to access database of these
47 lakh CONSUMERS and create numerous MAILING
LISTS ( demographic profiles ) , then mail-merge,
Ø No
of Messages with No of Mailing Lists
And blast
their messages ( Marketing Campaigns )
Enabling the COMPANIES / SUBSCRIBERS to be able to
create “ Sharply Defined “ demographic profiles , has to be our USP ( Unique
Selling Proposition ) of B2C
This
process ( of creating Demographic Profiles ) in B2C , has to be very similar to
a Recruiter conducting RESUME SEARCH in CustomizeResume , and then saving /
storing the SEARCH RESULTS
When I
looked up some Resumes at “ RESUME ARCHIVE
“ page , I noticed that , in the resume being displayed , some interesting
fields ( from the view point of generating Demographic Profiles ) , are missing
– although these are present in the original records sent to Sentient Systems (
Forwarded separately )
May be we
had good reasons to omit these as far as the “ Needs “ of Recruiters were
concerned ( in CustomizeResume.com ). This assumption needs to be re-examined
However ,
as far as the SUBSCRIBER COMPANIES of B2C are concerned , they should
be enabled to drill-down deeper , using these fields
Here are
these FIELDS :
Column No (
in attached Excel )……………….. Column Name
O……………………………………………………….
Level ( Designation / Title )
R
………………………………………………………… Course ( Highest ) Degree / Diploma
AA
………………………………………………………… Gender ( Male / Female )
BB
………………………Age ( but we should always calculate from DOB – on fly )
K
……………Work Experience ( Years ) – also must auto add 1 year each year
N
………………………………………………………………… Current Salary ( very important but STATIC
figures just don’t help the Marketers ! They must have latest Salary Data _
hence neglect )
The
following columns / data are useful to RECRUITERS ( in CustomiseResume ) but do
not help Marketers in B2C , for the purpose of creating Demographic Profiles .
What could
be the reason we left these out from the resume display ?
Of course
Industry and Functional Area need to be MAPPED with our MASTERS
May be we
have done that !
F
………………………………………….. Functional Area
G
………………………………………… Area of Specialization
H
………………………………………….. Industry
Q
…………………………………………… Preferred Location
T
……………………………………………… Institute
AA
…………………………………………. Gender
Although ,
Current Employer / Previous Employer / Current Salary , are of immense interest
to recruiters , there is no point in showing these if these are obsolete
Please give
these some thought and let us discuss as soon as possible
Hcp
19th
April , 2013
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