RE: Revenue Share

Dear  Siddharth

Past 2 weeks , Shuklendu  ( Sentient Systems ) and his team were busy tweaking our web site to speed up loading of Job Alerts  /  Job Details  /  Apply

They have been able to bring down these page-loading from over 25 seconds to under 5 seconds

Further improvements are continuing

2 days back , we have sent to Revathi , a “ Sign-off “ page , containing some 11 odd “ requirements “ to be incorporated in the “ My Jobs “ widget

While HP Labs team is working on these , I think , we ( InMobi  and  RecruitGuru  ) should formalize our revenue – share understanding thru a proper agreement

I would request you to send to me a draft for my consideration , as soon as possible

With regards

hemen

From: Siddharth Srinivasan [mailto:Siddharth.Srinivasan@inmobi.com]
Sent: Tuesday, November 22, 2011 11:17 AM
To: Hemen Parekh
Subject: RE: Revenue Share

Hi Hemen,

That is correct – this is exactly the CPC pricing model.

Within these earnings, we will retain 40% while you will keep 60%.

Siddharth Srinivasan

+91 9900042800

From: Hemen Parekh [mailto:hcp@recruitguru.com]
Sent: Tuesday, November 22, 2011 10:52 AM
To: Siddharth Srinivasan
Subject: Revenue Share

Dear  Siddharth

In your last email, you wrote :

Hi Hemen,

That is good to know.

To start off with, you would receive a revenue share of 60% of net revenues in your favour.

Our average android CPCs are about $0.03-4 for India, while the network average CTRs would be around 0.5%.

Based on the CTR that you achieve, your app will earn revenue.

Siddharth Srinivasan

+91 9900042800

I have no idea about AD Networks / how these operate / how revenue get shared with publishers.

However, I have interpreted your email as per following calculation. Is this correct ?

InMobi   Advt    Network   Revenue – Share   Model

 ( What  RecruitGuru can expect at different CTR % )

Ads          Ads        CTR     Rev/Click  Total Revenue

Served     Clicked    %          ( Rs )     (Rs / 1000 ad)

                                        ( 4 cents )

1000        5           0.5             2              10

    

1000       10           1.0            2              20

1000       20           2.0            2              40

1000       30           3.0            2              60

Regards

hemen