Job Alert on Mobile -- JAM

Dear Revathi

I thought of keeping you informed of the following activities taking place at our end for the promotion of JAM :

Ø  So far, we have already sent out approx. 200,000 emails. Remaining 100,000 will go out this week.

Ø  We have also sent out emails to our already registered approx 1400 candidates

Ø  We have incorporated JAM-related reference in our daily “ Job-Alert “ emails

Ø  SMS have been sent to some 150 friends / business acquaintances

Ø  Press-Release has been emailed to some 513 Indian newspapers / magazines

Ø  Press-Release has been posted on some 30 “ Free Press Release Websites “

Ø  An email has been sent to Reliance Communications, urging them to promote JAM amongst their 115 million mobile subscribers. That would improve their SMS-related revenue.

Ø  An email has been sent to Kate Russel of “ Click / BBC.co.uk “ requesting her to cover this technology in one of their future episodes ( 9 pm on Fridays )

Ø  Press-Release has been sent to some 146 journalists

We started all of these activities on 8^th Oct. Perhaps, 10 days is too short a time to see any tangible increase in traffic / registration.

We have also started extracting Mobile Phone No from our database of text résumés. So far 76,000 have been extracted. We may manage 200,000.

Once this database is ready, I plan to send-out a “ Promotional SMS Campaign “ , either thru Way2SMs.com or by using the services of NetCore / SMSCountry.

You would have noticed that we are engaging in promotions that are “ FREE “. We cannot afford to advertise – which is very expensive.

I would of course , welcome if you have any suggestion – including any ways in which HP Labs –India could help.

With regards

hemen  parekh