Saturday, 7 August 2010

RE: How to entice Non-Users?


Dear Revathi

World-Wide-Jobs is a defunct / non-working website. When we shut it down 4 years back, somehow we lost connection with its database !

Was there any particular feature of WWJ that you wanted to experience ?

Rohan is still unwell but if I can provide any clarification, feel free to phone me on ( M ) 98,67,55,08,08

Regards

hemen  parekh


From: Team SiteonMobile [mailto:siteonmobile@gmail.com]
Sent: Friday, August 06, 2010 4:21 PM
To: HCP
Cc: priya@recruitguru.com; rohan_daxini@yahoo.com; Alexander Nadar
Subject: Re: How to entice Non-Users?

Dear Mr  Rohan and  Mr Hemen,

Thanks a lot for all the attached documents.

Please let us know a trial user name and password for logging into World wide jobs website. We tried rahul/rahul1234, the page gave us an error.

Kindly let us know a convenient time sometime next week to discuss and take it forward.

Thanks & Regards
Revathi
On Fri, Aug 6, 2010 at 10:27 PM, HCP <hcp@recruitguru.com> wrote:
Dear Revathi

                            How to entice NON-USERS ?


When JAM is tried / tested / made available to our existing 1280+ registered jobseekers, we will send them an email requesting them to try-out and tell us what they think.

But, as far as millions of NON-REGISTERED jobseekers are concerned, no amount of lengthy / prosaic explanation is going to convince them.

Question is :

What comes first, " buying " or " trying " ?

We rarely " buy " anything without first " feeling " it, to satisfy ourselves that it will perform as we expect it to perform.

A website is quite like an Online Shop – not much different from a brick and mortar shop.

So, we must find a way to enable Non-Registered jobseekers to get a feel for JAM.

They will not ( of course ) be able to " Apply Online ", since they have not submitted their resumes on our site.

But, except for that last step, they should be enabled to go thru the entire process of

Ø            Sending  SMS

Ø            Pulling " some " job-advts from our database on their mobiles

Ø            Navigating thru a few job-advts

And that process must be the SAME which a registered candidate will use.

In the attached Annex. , I have tried to show how such an identical process can be experienced, even by the non-registered candidates. This is of utmost importance.

When we send out promo emails to some 300,000 jobseekers ( whose email IDs we have ), they must feel compelled to pull out their mobiles and start punching :

                             #2 / own mobile no. / #3

With regards

hemen  parekh

Jobs  for  All  =  Peace  on  Earth










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