Setting standards for mobile advertising

Dear Siddharth

In my email yesterday, I spoke of a scenario where Kamala clicks ( touches ) Hitachi’s advt for air conditioners on “ My Jobs “ widget , and immediately, a Hitachi sales person phones her

This can be extended as follows :

Ø Hitachi registers as an Employer on www.CustomizeResume.com

Ø As soon as Kamala views Hitachi’s advt (  any advt ), our web server emails to Hitachi, complete / structured resume database of Kamala

Ø Using “ Contact Info “ contained in the resume, Hitachi’s marketing department can undertake, one or more of the following follow-up action

·        SMS / Email to Kamala, contact details of a few Hitachi product users in the immediate neighborhood of Kamala’s address, for getting user-opinions of their products

·        Email to her, a link to a web site where Kamala can find “ Product / Price Comparisons “ of various makes of air conditioners. Such transparency / openness will create in Kamala’s mind, a feeling of “ trust “ in Hitachi

·        Direct Kamala, to some online chat-forum of users of air conditioners ( may be even Hitachi air conditioners ! )

·        Email to Kamala, contact details of Hitachi Dealer nearest to her home

·        Ask that dealer to phone Kamala

·        Send her birthday card / new year calendar

·        Send her Product literature / circulars / Contest details

Obviously this is not a comprehensive list of Hitachi’s marketing initiatives

Will Google AdWord “ enable “ Hitachi to convert a casual viewer of online / mobile advt into a life-long / satisfied customer ? – and that too , by spending, may be Rs 10/- ?

It is about time our teams co-operate in a way that , together, we succeed in setting “ New Rules of Mobile Advertising “

This should be possible as soon as HP Labs manage to solve some technical problems and enable mobile advt on “ My Jobs “ widget V 2.0

Regards

hemen